How This Man Lost 23KG And Beat His Beer Belly

"Now, instead of drinking at the bar, I’d rather be in the gym."


Thaaqib Daniels |

We all have a routine. Even if we don’t realise it, there’s an order of activities that our bodies become accustomed to. Most of the time, routines are good, and result in lots of productivity and efficiency. But for Shaun Joffe, his daily routine revolved around booze and lots of junk food. It was a good time, but not for a long time. The 31-year-old realised this lifestyle wasn’t his kind of party, and blasted away his beer-gut in just a year and a half. This is his story.

Shaun Joffe

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Shaun Joffe – Before
  • Location: Ballito
  • Occupation: Motorcycle Workshop Manager
  • Age: 31
  • Height: 1.8m
  • Weight Before: 105kg
  • Weight After: 82kg
  • Time To Goal: 18 months

The Problem

“Since the age of 18, my daily activities had consisted of partying, drinking, and eating fast food. I was completely aware of my weight gain and how unhealthy I was being, but it never really bothered me. Even at work, it was easy to just get a pie and a cooldrink and keep on working. But it all became too much eventually. I couldn’t continue down this path for too long.”

The Lesson: Having a social life and partying it up on the regular is fun and all, but everything needs to be moderated. Even if you’re 18 now, your bad habits will catch up with you eventually.

Related: How To Set Weight Loss Goals

The Change

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“One night, after a good few beers, my friends and I jokingly decided to stand on a scale. I weighed in at over 100kg. And even though everyone was laughing, and having a good time – it impacted me in the worst way, and I knew I needed to do something about it. I was genuinely unhappy with the way I looked and felt; so to make a change, one of my mates and I decided to try a three-month weight-loss challenge.”

The Lesson: Being hit with a reality check can be one of the worst feelings you’ll ever experience, but it’s what you do afterwards that makes the difference.

Related: The Science Behind How Weight Loss Actually Works

The Strategy

I’m an all-or-nothing kind of guy, so after completing the challenge I knew this was a lifestyle I wanted to pursue. With some guidance from a fitness coach and a proper eating plan, I was motivated every day to be better than I was the day before. I trained seven days a week and lifted heavy weights constantly. The motivation from my coach and the people at gym helped keep me going when things got tougher.”

The Lesson: Pushing yourself to your limits daily to become stronger will prove to yourself and others that you can achieve your goals. And the results will follow – quickly.

The Result

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Shaun Joffe – After

“I’m proud to say that I’ve completely transformed my lifestyle. I went from over 100kg to 80kg in the space of a year and a half. Now, instead of drinking in the bars, I’d rather be in the gym, lifting weights and eating healthily. I feel good about myself, I have lots of energy, and I’m proud of the way I look. I’ve been waiting for this feeling for the longest time. It makes all the pain and sweat worthwhile.”

The Lesson: Losing weight and getting into shape doesn’t happen overnight. You have to be consistent, and dedicate yourself to making a change every day.

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