Undeniable proof that you can wear jeans anywhere

Yes, this is officially a style rule.


Kieran Legg |

Everyone has a favourite pair of jeans. And yes, we mean everyone. This year, be your own man and choose a style that stands out.

1. Don’t be scared – be rugged

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Steer clear of jeans that look too scuffed up – holes and fading in spots that seem unnatural lose the longevity. Rely on brands that do it well, or just wear the hell out of them the old-fashioned way. Add a bomber jacket in an unexpected colour, like this one, and a pair of worker boots.

2. Mix in the athleisure

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Whether it’s your daily commute or time with the toddlers, you need to look laidback without bucking the trend. The trick? Athleisure – that’s casual clothes with an athletic twist. Kick back in a sweatshirt and jogger jeans with hard-hitting accessories: a bold watch, bright tee and leather luxe sneakers.

3. Be strong, pick selvedge

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So called for its self-finished edge, selvedge is a higher quality, more durable fabric. Look out for the red- and-white outseam: it means your jeans won’t easily fray, says Ross Lyndon, denim designer at H&M. Wear them with a checked shirt, a utility jacket and leather boots.

4. Denim on denim isn’t just for 90s boybands

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The shirt-and-jacket combo looks great with washed-out khaki chinos – as long as the washes are different. For a modern twist, try a quilted bomber with your favourite pair of distressed jeans, white tee and trucker cap. This way you’re keeping your street style clean and simple.

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