New Paul Smith Store
Fashion ed., Azeez Jacobs, was thrilled to announce that even though us Capetonians don’t have a Topman shop , and only just recently got our very own Zara, there is a wonderful new addition on the corner of Bree and Wale Street.
Yep, Paul Smith is pleased to announce the opening of the new Paul Smith shop in the heart of the central business district.
Described as a diffusion shop, Paul Smith has adapted its selection of fashion to reflect Cape Town’s culture and environment. Emphasis has been placed on everyday wear such as Jeans (for men) and Paul (for women), as opposed to formalwear such as London line (tailored suits) and Mainline (haute couture) collections, which are available at Paul Smith’s South African flagship shop in Parkhurst, Johannesburg.
Built in the early 1920s, the shop’s high-visibility site has now undergone an extensive renovation and decoration to compliment Cape Town’s inner-city renewal efforts, which over the past few years, has rejuvenated Bree and Wale Street into becoming the city bowl’s most desirable addresses.
The design of the shop combines modern and antique style to create a charming, colourful interior with bold newspaper print wallpaper, antique furniture and fittings, parquet flooring and bronze features. We especially liked the Smeg fridge inspired changing rooms.
Well serviced with ample street and off-street parking at Heritage Square, customers are also afforded with 24-hour inner-city security, which has become a common sight throughout the city bowl since the 2010 Football World Cup.
Trading hours are Monday-Friday 9am-6pm and Saturdays 9am-2pm. The shop will be closed on Sundays.
137 Bree Street (Corner Wale Street)
021 424 0354