Exclusive: Neymar Jr. On Diesel Fragrance To Represent Modern Masculinity

He becomes the first sportsman to front a Diesel fragrance.


Nadim Nyker |

For Diesel, it’s about modern masculinity and bravery and Brazilian soccer giant Neymar Jr. couldn’t be a better fit. The PSG striker has been through it all – coming from the poor neighbourhood of Jardim Glória, São Paulo to becoming the most expensive player in history.

With his giant following of over 200 million on social media, if there’s one person who knows what it takes to make it, it’s Neymar Jr. In true MH style, we’re ready to learn from him – with the player’s relentless optimism, cool determination, and his loyalty to family and friends making him a true role model for the young generation.

He’s made bold moves throughout his career, with his daring R3.6 billion move from Barcelona to PSG, showing his audacious persona. This solar personality resonates with a generation that chooses to face and embrace challenges.

The first images of Spirit Of The Brave fragrance in SA.

Only The Brave, Diesel’s signature fragrance for men, celebrates its 10th anniversary. For this important milestone, the brand has reinvented its perception and vision of modern masculinity collaborating with Neymar on a fragrance named Spirit Of The Brave. And with Neymar Jr. wearing Brazil’s No. 10 jersey, becoming a professional player exactly ten years ago, around the time Only The Brave was first launched – it seems it was meant to be for the 27-year-old.

“I took part in the most important decisions,” said Neymar Jr. “It had to be a daring fragrance, and it also had to be related to what I like. I wanted a fragrance telling my own story and what bravery means to me.”

Created in close collaboration with the Brazilian, Spirit Of  The Brave encourages young men around the world to play with their fears, urging them to reach their full potential.

Spirit Of The Brave is designed around Neymar Jr.’s fist and lion tattoo.

Spirit Of The Brave marks the first time Diesel Fragrances teams up with a prodigy from the world of sports. It’s also the first time a spokesperson was involved with all aspects of a fragrance’s creation, from its very inception to its worldwide launch this spring.

Covered in tattoos, Neymar Jr.’s body is a record of his life, each important chapter inked in his skin, an autobiography of sorts. There is the roaring lion on his fist — reproduced on Spirit Of The Brave’s fist-shaped bottle — and the trio of swallows representing courage, freedom and dignity.

Check out a first in SA exclusive look at Neymar Jr.’s Diesel Ad: 

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