8 Local Apparel Brands That You Should Add To Your Wardrobe

Whatever your preference is, there is a South African brand that will suit your style.


Thaaqib Daniels |

Everyone has their own sense of style: some choose to make a statement with bold colours, others choose to blend in with a more discreet outfit choice. Some of us are full-on sneakerheads, while some are fine with whatever fits. Whatever your style preference is, there is a South African brand that will suit your needs.

With plenty of creatives coming up with their own unique designs in the world of fashion, there are countless local brands to choose from. Here are eight that you should know about and support.

Good Good Good

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Cape Town based fashion brand, Good Good Good, aims to combine the worlds of high fashion and functional into one adaptable range of streetwear. The brand’s many collaborations with fellow creatives gives it an edge that both artists and customers can enjoy. The designs vary from artsy to minimal and everything in-between, accommodating many style preferences. Have a look at their collection at goodgoodgood.co.za. Also available at Baseline, A Store, Dipstreet, Orphan Street Clothing and Bo-Op.

Related: Get To Know Sneaker Exchange Founder, Zaid Osman

Frankees

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Founded by Springbok captain Siya Kolisi and Tim Whitehead, Frankees is a brand that puts a vibrant twist on underwear by using bright colours and quirky patterns in their designs. The pieces are made with a blend of soft cotton and elastane, providing comfort and stability – so that it fits in while also standing out. Their slogan, “Underwear you wish was outerwear” rings true when you see the range of colourways, which you can use to match your personality, as well your kids’ and partners’. Don’t want your undies to get too much attention? Don’t worry, they have a selection of plain colours as well. Here are some of our favourites:

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Frankees Protea Trunks

R 159 (was R219)

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Frankees Fuzzle Long Trunks

R 229

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VOSK

VOSK is a South African sneaker brand that aims to give back and combat ‘shoelessness’. Founded by Wesley Vosk with the intention of making an impact across the globe, VOSK joined forces with non-profit organisation Samaritan’s Feet to help children in need throughout Africa. For every pair of shoes purchased from VOSK, they will donate a new pair to a child that needs it. Learn more about this stylish and charitable movement at vosk.co.za

Woodstock Laundry

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Woodstock Laundry specialises in handcrafted clothing made for comfort, giving new life to loungewear and sleepwear. Situated in Cape Town, the brand’s bespoke garments are created to be light and breathable, but warm and cozy at the same time. Check out some of our favourites:

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Electric Blue Flannel Gown

R 950

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India Boxer Shorts

R 139 (was R299)

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Related: 6 Products That Will Give Every Type Of Sleeper A Better Night’s Sleep

Maxhosa

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Xhosa-inspired knitwear brand, MaXhosa, is receiving ever-increasing international acclaim. At age 15, designer Laduma Ngxokolo was taught how to sew and machine-knit by his mother; he then used those skills to put himself through university. Now, he’s an award-winning designer whose work is seen on catwalks from Paris to Oslo
 – and he’s working to inspire others to do the same. Check out our full profile on Maxhosa’s creator here

Issa Leo

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Founded by Issa Lopez, Issa Leo is a men’s fashion house that has grown into a well-respected local brand. Known for their authentic leather jackets, the brand has branched out and is available both locally and in Spain. Here are some of our recommendations:

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Classic Leather Rust Brown Jacket

R 3850

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Suede Billy Sports Leather Jacket

R 3850

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Related: Why You Should Invest In A Good Bomber Jacket, And Where You Can Buy One

Sealand Gear

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Sealand Gear is an apparel brand that puts the environment first. Jasper Eales and Meagan Webb, the creative minds behind the brand, use upcycled material and smart designs to make bags and other accessories that are both durable and eco-friendly.

Related: Eco-Friendly Gear That’s Good For Your Wardrobe And The Environment

Dipstreet

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Johannesburg based clothing store, Dipstreet, is one of the go-to places for authentic local streetwear brands. They also house their own brand, which shows the creativity and innovation that the store embodies. Dipstreet is also leader in the South African sneaker world, providing their customers with latest trends in footwear.

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Up In Smoke Art Tee

R 599

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Green Shoelace Hoodie

R 899.99

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If you know of any local apparel brands that you enjoy that we’ve missed, please feel to tag us on social media!

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