Men With Dry, Itchy Scalp Are A Turn Off – Poll
The thing about scalps is that we forget we have them. But, since the scalp is a living, breathing part of our bodies, it’s prone to a host of issues, including your worst: dryness and itch!
While we may never talk about it, it’s still real – one in four men suffer from a dry, itchy scalp, and it’s not only embarrassing, it’s a turn off to the ladies too. According to a study conducted by Beauty Bulletin, on behalf of Alpecin Hybrid Caffeine Liquid, 80% of women are completely put off by men with dandruff.
A separate poll interviewed 268 men with dry, itchy scalp, and the results showed that dandruff also messes with your A-game. 88% of men with the condition felt embarrassed or self-conscious, while 96% (practically all the guys polled) believed it was unattractive. But this is not the saddest part…
Only a third of men with dandruff are actually using a product for dry scalp, and even then, they reported unnerving results… Most achieved mediocre (41%), low (34%) or no (19%) success. Does this must mean that all men with dandruff are doomed with the ladies then? Not necessarily…
Alpecin has identified that the way in which we’re approaching dandruff is wrong. The study showed that men with dry, itchy scalp are using an anti-dandruff rather than a moisturising product to hydrate the dryness on the scalp. While an anti-dandruff may seem to be the solution, it is not, say the experts.
Global hair guru Dr Adolf Klenk explains that a dry scalp causes fine, dry, itchy flakes; he says that trying to counter this with an anti-dandruff application will exacerbate the problem.
The Ultimate Dry Scalp Treatment
A dry scalp needs a mild, moisturising intervention.
“A dry scalp needs a mild, moisturising intervention such as Alpecin Hybrid Caffeine Liquid applied directly to the scalp or applied after washing hair with Alpecin Hybrid Caffeine Shampoo,” says Klenk, from the German-based Dr Wolff Group which discovered that a caffeine-based formula helps counter hair loss* in men and women.
These products from Alpecin were not only designed to keep your hair fuller, through stimulating growth, it is also made to get rid of those flakes that kill your confidence.
Alpecin Hybrid Caffeine Shampoo
An underproductive sebaceous gland can compromise the scalp’s natural balance and may be the reason for your dry, itchy problem. Alpecin Hybrid Caffeine Shampoo has been developed as a solution. The shampoo cleanses the hair gently while it moisturises and soothes the scalp. At the same time, as an added bonus, the “fuel” in the form of caffeine penetrates the hair to strengthen it and prevent hair loss*.
Alpecin Hybrid Caffeine Liquid
Acting as the ultimate helper to the Alpecin Hybrid Caffeine Shampoo, is the Alpecin Hybrid Caffeine Liquid. This provides the scalp with the ultimate moisture instantly, as it acts fast to reduce itching and soothe the scalp.
The Alpecin Hybrid Caffeine range will leave you with a soft, smooth scalp your confidence needs.
For more information visit www.alpecin.co.za
*Without the result of a medical condition.