Building a personal brand has never been more relevant than it is today. Social media plays a big role in how people grow their businesses, opening up the world of marketing and brand strategy to anyone with an Instagram, Facebook, Twitter or YouTube account. Entrepeneur, TV host and model, Ayanda Thabethe (who has racked up over 1.1 million followers) gives us the lowdown on having a successful personal brand online.
“I think building a personal brand starts with identifying who you are as a person and what you want people to know about you,” says Ayanda. “And once you identify your niche you can then build a more authentic audience that relates to what you’re putting out there.”
It’s A Business
“I look at social media as a marketing tool. It’s a platform for people to access info about you and what you stand for. It’s then easier for brands to know whether they identify with you as well as your audience.”
Trust Your Circle
“If I’m unsure about whether I should post something or not, I ask people that I trust for advice. I’ll ask if it’s something that will be okay in the long run, because once it’s online it’s there forever. I think by posting on social media you need to be able to tell if it’s something you’d be proud of having out there.”
“I don’t always look for approval. I’m going to do me the best way I can. I think I’m always comfortable with what I post because I’m aware of my brand identity and what I wish to achieve. The people that identify with me are welcome to follow me, and the people that don’t, they don’t have to follow me. I think that’s the nice thing about having choice on social media. If someone’s content doesn’t interest you, you don’t have to follow them.”
Find Ayanda in the July issue of Men’s Health SA and on the cover of Women’s Health SA