Run Your Next PB With The New adidas UltraBOOST Range
adidas Running has released its new pinnacle performance innovation: the updated UltraBOOST and UltraBOOST X, designed to push the boundaries of running technology to give you the ultimate running experience.
Fusing the past and future, as well as adidas’ most advanced technologies, the new silhouettes are engineered for unparalleled movement, precision and fit.
Move freely with the UltraBOOST
The design has new features which are inspired by the best in previous UltraBOOST models. In the UltraBOOST, the ventilation holes of the original UltraBOOST return to the upper across the foot’s key sweat zones – the cage and forefoot. Combining this with a newly developed PrimeKnit composition, designed for reduced stretch to provide runners with a prime fit and additional support, the brand-new UltraBOOST is a truly unique proposition.
The silhouette also features a high-tech Fit Counter integrated within the heel to enable free movement of the Achilles tendon whilst complementing the built-in BOOSTTM midsole, providing runners with adaptability, cushioning and energy return.
Comfort is king with the UltraBOOST X
The UltraBOOST X takes learnings from the UltraBOOST Uncaged and the adizero Sub2 running silhouette, in which the cage and support features moved to the inside to give the silhouette a sleeker aesthetic for women. Fusing this aesthetic with modern, female-specific design features, including the Adaptive Arch, which permits the PrimeKnit Upper to mould to any foot whilst moving in sync with the wearer’s running style, the UltraBOOST X guarantees style and function. The integration of a purposely sculpted BOOSTTM midsole complements the Adaptive Arch design, allowing the elements to work together to provide enhanced support and cushioning. A 3D Sculpted Heel Counter is also designed to allow the Achilles tendon to flow vertically whist keeping horizontal movements on lockdown.
Boost your running with adidas
To support the new footwear, the adidas Running community presents Energy From The Ground Up – a campaign which aims to celebrate the raw, unfiltered emotions and energy of a runner’s journey, before, during and after they run. Featuring global sports talent including South African pro-distance runner Dominique Scott-Efurd, sprinter Nethaneel Mitchell-Blake and ambassador Adrienne, both from the UK, the campaign aims to inspire runners with the confidence and inspiration to run to rise. Find out about the adidas Running community.
Endless energy return
“We’re excited to have worked with South African pro distance runner Dom Scott on our “Energy From The Ground Up” campaign. As a brand, it’s important to keep evolving with the needs of a runner both physically and mentally and be part of their journey pre, during and post their run. This approach led us to create the brand-new construction of the PrimeKnit Upper, which fuses our consumers’ favourite features of the old – the ventilation holes of the UltraBOOST OG – and new – the knitted upper of the UltraBOOST. This creates something totally new and unique for our global running community,” says Mike Jaeggle, Senior Marketing Director at adidas SA said.
The UltraBOOST is available in two colourways, for men and women. The UltraBOOST X is available in grey and comes with a blue heel counter.
UltraBOOST and UltraBOOST X have a retail price of R2999, and is available at adidas.co.za and in stores.