This Entrepreneur Used Spinach To Build A Successful Business

Popeye may have made spinach popular, but Lufefe Nomjana is revolutionizing the way we use it.


Megan Flemmit |

When Lufefe Nomjana walked the streets of Khayelitsha, he was often greeted by shouts of ‘Spinach Man!’. He was trying to make a living selling bread made out of spinach, while teaching his community about the benefits the vegetable provided.

Fast forward a few years, and he’s gone from struggling to make ends meet to having his bread buttered on both sides. Inspired by the superfood’s beneficial properties, the young entrepreneur now sells an entire line of baked goods from the leafy green vegetable. Lufefe opened up his store in 2016, aptly named Spinach King. Situated at Khayelitsha Mall, the store is perfectly placed to cater to the health needs of the community.

Watch the video below, and be inspired by his success

For his full story pick up a copy of the mag, on shelves now, or get the digital version by clicking here now.

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