How UCOOK Is Feeding Half A Million People In Need

The meal delivery service has launched a fund to feed half a million people in need every month.



Meal Kit delivery service and authorised Essential Food Service UCOOK has launched the UCOOK Food Fund in partnership with FoodForward South Africa, the Philippi Economic Development Initiative (PEDI) and Ladles of Love.  CEO David Torr says that the Fund has one central directive: to feed as many South Africans in need as possible. He says that with every Meal Kit purchased, UCOOK will donate a portion of sales to the Fund.

They will be contributing between R5 and 12.50 of each meal box directly to the Food Fund. They will also match and double the contribution amount and donate it as well.

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Torr says that South Africa’s food system is facing a moment of crisis. “The economic fallout caused by the lockdown is affecting both farmers and suppliers, and while the food system tries to right itself, the people who will be most affected by the lockdown are those experiencing homelessness and those who can no longer afford to find a meal,” says Torr.

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The UCOOK Food Fund will drive the efforts of PEDI, Ladles of Love and UCOOK’s nutritious food parcel programme, which ensures that people in need receive packs of fresh vegetables and essential foods. In addition, the Fund will further assist FoodForward SA to distribute surplus food from the supply chain to people in need. “This initiative will enable the three partners to significantly scale their efforts, reaching a dramatically higher number of people in need of food,” says Torr.

“We find ourselves in an incredibly privileged position to be able to continue our service during the national lockdown period and we take the duty very seriously,” says Torr. “In addition to continuing to provide current and new customers with the best at-home cooking and dining experience, we have worked around the clock to finalise this partnership to help the people of South Africa.”

“FoodForward SA is proud and excited to team up with UCOOK so that together, we can reach thousands of vulnerable households with nutritious food to sustain them during this very challenging time,” says Andy du Plessis, Managing Director of FoodForwardSA.

“The partnership between UCOOK, Ladles of Love and PEDI is like a family. We’re committed to working as one for the benefit of the people who need help,” says Paul Stöhrer, PEDI’s Programme Manager.

Torr says that the Fund, and ability to assist, is not reserved only for UCOOK customers, “If you’re not a UCOOK customer, you can still donate. We’ve integrated with SnapScan and Zapper to make instant donation simple on our website.”

Visit www.ucook.co.za/foodfund to learn more and donate.

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