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Ever heard of pocket soccer? Well if you have you would think this is going to be a dirty little article. But however this is actually about soccer or football for those that are better educated in the glorious game. Nike has been the leading dominate force in the digital realm before and throughout the FIFA World Cup in Brazil. Yet now as the tournament comes to an end they have turned their attentions to the upcoming domestic seasons by launching a new mobile app.
The Nike Football app will bring everything of the best of the world’s leading football brand into one simple to use place. This new app allows a variety of features from creating matches, bantering with friends and teammates, exclusive access to latest Nike products before other people, updated news and stories from your favorite teams or leagues, fixtures and results, and most importantly be your guiding gateway to the professional game via the Nike Academy – based in St. George’s Park National Football Canter in the UK.
“This is Nike Football in your pocket. The app will allow members of the Nike Football community to be the first to access the latest product, stories and event experiences. It’ll be the only way to earn a spot in the Nike Academy and earn your way to the highest level of the game, something we’ve seen from players such as Tom Rogic (Australia), Abdul Waris and David Accam (both Ghana),” said Davide Grasso, Chief Marketing Officer for Nike.
The app instills great technological advances like custom football emojis and geo tracking which allows players to create their own micro-communities. This ensures they are always connected to other players that use the app and can find games to play, kick about sessions and who is up for a game close to them. Or by using the “Play” feature to set up matches and bring strangers together to play as team and enjoy the beautiful game.
“A player’s community will increase in size as they connect with players in their area. This enables them to find more games, more often, against new opponents. It’s the ultimate way to play more and play better, added Grasso. “The Nike Football app puts players behind-the-scenes with Nike and their heroes. The app will deliver premium content, access to limited product and events before any of our other channels.”
Available on iOS and Android.
Take it from Zlatan, this is definitely the app to get!