By MH Staff - Posted on 16th January 2014
Don’t commit these label-reading errors.
Thinking that “fair trade” means “healthy”. People who were told that chocolate came from a fair-trade supplier rated it lower in kilojoules than an equal kind without a fair trade claim, according to research in Social Psychological and Personality Science.
Assuming that organic foods can’t make you fat. Research in the International Journal of Consumer Studies found that people think organic products have less fat, kilojoules and sugar. Organic producers try to eliminate chemicals – not kilojoules.
Equating “reduced sugar” with “low kilojoule”. A study from the UK showed that people felt deceived when they were told some reduced-sugar foods were actually only 1% to 6% lower in kilojoules than the foods’ standard counterparts. Look at both sugar and kilojoules on labels.