Big energy deserves big backing, and the brands behind this year’s Cover Guy Search are going all out. From performance essentials to everyday upgrades, gear like this is what’s powering confidence, recovery and results. It’s time to meet the major players, scope their stand-out picks, shop your favourites and level up your own lineup.
Trojan
They want to get you moving, feeling better and performing at your best and their high-quality fitness equipment enables you to do just that. Trojan’s next-level gear will help you embrace an active lifestyle and never give up. It’s exactly why they’re the perfect partner for our annual search for SA’s fittest and most inspiring guys. We are proud to have Trojan as headline sponsor for the third year running, and they’re just as pumped as ever to help us find a cover guy who’s living proof that self-belief and putting in the effort can make anything possible. No matter your goals, Trojan’s quality workout equipment will let you take the next step.
Huawei
They’re known for innovation, but few realise just how long HUAWEI has led the charge when it comes to health and fitness tech. With over 12 years in the wearable space, more than 180 million devices shipped and over 110 million active users on the HUAWEI Health App, they’ve helped people around the world move smarter, feel better and live healthier. The new HUAWEI WATCH GT Runner 2 showcases this legacy in action, boasting pinpoint tracking, vital insights and comprehensive features to elevate your running performance. It’s smart engineering you’ll also find in their premium smartphones, the HUAWEI Mate 80 Pro and HUAWEI Pura 90, which combine precise optimisation, the latest AI advancements and pro-level photography.
Stanley
In 1913, the Stanley journey began when the visionary founder, William Stanley Jr., introduced the world to the all-steel iconic vacuum bottle, giving birth to the Stanley Bottle Company. For over a century, his remarkable invention has been the cornerstone of preserving the perfect beverage temperature during outdoor escapades, workdays, sports, recreation and countless other adventures. Their stylish, durable hydration gear – like the now-iconic Stanley Quencher – merges form with function to keep you feeling bold and refreshed with every sip. Shop here for their latest vacuum bottles, travel mugs, water bottles, coolers, cookware and more.
Rooibos Man
Tapping into the extraordinary benefits of Rooibos, Baobab, Buchu and Aloe, Rooibos Man Skin Care by African Extracts harnesses these unique antioxidants and soothing properties to give your skin the care it deserves. Available in ORIGINAL for normal and dry skin, and OIL CONTROL for oily and acne-prone skin. Rooibos Man simplifies your skincare needs with a straightforward 3-step process that cleanses, repairs and nourishes. If it’s good enough for rugby legend Jesse Kriel, it certainly is good enough for us. Refresh! Hydrate! Protect!
USN
Founded in 2000, USN is a global leader in sports nutrition, delivering premium-quality supplements to support optimised health and performance on a global scale. Their goal? Help you achieve your fitness goals with scientifically-backed, stringently-tested formulas packed with the highest-quality raw materials. Your needs? Whether it’s weight loss, upgrading your fitness game, building muscle or just basic nutrition, USN’s extensive range will upgrade your recovery, training and performance. From protein bars, powders and pre-workouts to energy drinks, essential electrolytes and more – shop the full range below.
New Balance
They stand for something bigger than sneakers. They champion those who are fearlessly driven by their passions. Their goal is to help you achieve yours. Whether it’s helping pro athletes set records and win medals or propelling everyday athletes to achieve new PRs, conquering their first 5K or just living a more healthy and active lifestyle, New Balance’s products are constantly evolving, committed to science-based sustainability, giving you the high-performance tech you need and the style you want. New Balance has also transformed into a major lifestyle powerhouse, blending premium sportswear with street-style aesthetics of heritage-revival sneakers and minimalist apparel.
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