If Marlon Brando or James Deans did not iconise the white T-shirt as an emblem of masculine fashion in the 20th century, and Chris Hemsworth in the 21st, then let the results of this study (and the multifold benefits of organic cotton) convince you…

It makes you look hotter
For the T-shirt’s (unofficial) 100th anniversary in 2013, the internet went wild for a study by researchers at Nottingham Trent University who claimed that “women find a man in a plain white T-shirt up to 12 percent more attractive”. It was reported that a plain white T-shirt can create the illusion of broader shoulders and a slimmer waist, producing a more V-shaped body – a top sign of masculinity. What’s more, the highest increase in good looks were for men who were the most out of shape. If you still need convincing, there’s a Google search term titled “hot guys in white T-shirts”.

It has a manly history
The US Navy brought the humble white T-shirt into public consciousness in 1913 when it ordered a “light undershirt” for sailors to wear under their uniforms. In the Fifties, cult movies like Rebel Without a Cause and A Streetcar Named Desire saw James Dean and Marlon Brando not just make the undershirt a standalone garment, they infused it with a rebellious, masculine edge and made well-fitted-white-T-shirt-and-jeans a timeless look.

It works hard for you
The beauty of the plain white T-shirt is its simplicity: it’s simultaneously a statement maker and an understated layering piece. To make it work even harder, opt for the endless benefits of soft, absorbent and breathable cotton.

It’s also better for the planet
As a natural fibre, cotton is biodegradable and renewable, but its high demand can mean questionable farming practices. Look out for responsibly sourced cotton tees, available at Woolies. Find out more about fashion with a difference.


It pays off
From a value-for-money perspective, cotton is strong, durable and therefore longer-lasting if looked after. The assumption is that organic cotton costs more, but Woolworths, which launched its first organic cotton range in 2004, has converted popular items – such as men’s chinos and golf shirts – into organic cotton; so volume offsets additional costs. Woolies estimates that over 500 tons of organic cotton were used in its 2016 autumn/winter lines.

That means that from just R120, you can pick up a V-neck T-shirt that’s versatile, works hard for you and the planet, and actually makes you look hotter. For money well spent, shop organic cotton online here or in store.

Image credits: Gallo / Getty images