New Balance recently teamed up with Sneaker LAB to launch a limited edition collaboration with their well-received Propaganda Pack into the African market.

Sneaker LAB is a range of premium shoe care products that makes use of a patented, revolutionary technology; cleaning the way nature intended. Designed, developed and manufactured in South Africa, it’s the first of its kind to come from the region.

The pack included a custom branded tee and cleaning kit to compliment the range of sneakers.

Otherwise a number of exciting local and international collaborations are currently underway, and next up is rumoured to be a collaboration with Puma.