Moisturize Now, Age Later

Applying moisturizer in response to dry skin treats the symptom but not the disease. The skin’s internal scaffolding—a network of elastin and collagen fibers—has already started to loosen and unravel, and letting your skin dry out worsens the decline, causing the lipid-secreting glands of the face to atrophy and robbing your mug of its natural lubrication. The result: premature wrinkling.

Moisturizing every day, however, can delay wrinkles for years. “Apply it after you leave the shower in the morning, midway through your day, and after you hit the gym,” suggests Vitiello. Look for nutritive compounds in the lotion—like the biopeptides in Biotherm Homme’s Age Refirm lotion—that can perk up your besieged oil glands and collagen networks.