Shreddies flatulence filtering underwear features a ‘Zorflex’ activated carbon back panel that absorbs all flatulence odours. Due to its highly porous nature, the odour vapours become trapped and neutralised by the cloth, which is then reactivated by simply washing the garment.

For sufferers of functional bowel disorders, Shreddies can offer a medical solution to the relief of bad wind and allows the wearer freedom from the problems it can cause in social situations.

There are numerous causes and conditions associated with excessive flatulence, such as IBS and Crohn’s disease, but it can also be caused by eating some high fibre foods, swallowing too much air, drinking gassy drinks and smoking.

The company’s motto is ‘Fart with confidence’ and this underwear ensures just that.