Dion Chang is an innovator, creative thinker and 
a walking ideas bank. His company – Flux Trends 
– specialises in tracking shifting social dynamics and in particular, translating global trends for South African businesses. With 20 years of experience in the magazine industry and as a media spokesman, his insight into brands and style is unsurpassed. Chang favours skinny jeans in deep dye denim, a look that reflects both his 
creativity and his 
business savvy.

Do you have a favourite denim brand?
G-star and Religion. I like 
the fit, cut and structure 
of these brands. The skinny selvedge denim with top stitching is my favourite denim style.

What’s your favourite way to wear jeans?
During the week, I’ll wear dark denim jeans with a blazer, shirt and sneakers. 
I don’t really like wearing smart shoes with my jeans, 
I even wear sneakers with my suits. On weekends, I swop the shirt for a simple T-shirt and more sneakers. 
I like to keep my top half refined and the bottom 
half more casual.

What’s your denim 
uniform?
A blazer, T-shirt and sneakers. The look is modern, and it works from day to night.

How many days a week do you wear jeans?
Almost every day – six 
days a week. And here’s 
my best-kept secret: I don’t wash them. I’m like a denim 
purist. I don’t like losing the original dye after the denims have been washed. I prefer my jeans to age naturally.

DION wears: Blazer from G Row, shirt from Uniqlo, polka 
dot tie from Mr Tricket at Mr Price, skinny cut jeans from Religion, sneakers from All Stars.