By MH Staff - Posted on 29th October 2013
The South Africa debut of the cutting-edge skincare range created by Baxter Finley in 1965
The House of Machines is proud to announce the arrival of Baxter of California in South Africa. Housed in a historic workhouse on Cape Town’s Shortmarket St., ‘THoM’ is the consummate fusion of café, custom bike workshop and fine purveyor of essential menswear and accessories. A fitting locale for the South Africa debut of this cutting-edge skincare range created by Baxter Finley in 1965.
2 Super Shape
It started with a single product: Super Shape, a men’s skin conditioner that offered protection from the sun and sea. This gender-specific breakthrough was no gimmick. Suddenly guys got grooming. In the years since, Baxter of California pioneered a comprehensive range of products tailored to a man’s needs. Years of research by the Baxter of California experts prove that all skin is not created equal.
3 Science x Nature
Baxter may be old school in concept, but it’s high-tech in practice. Bottom line: Finley’s dry skin began a revolution. Baxter’s legacy meets advanced research: this is the evolution of men’s grooming. “Baxter is not a beauty brand. Our belief is that through a simple formula of straightforward product message, quality proprietary formulas, and accessible pricing – we will continue to build long-standing loyalty from our retail partners and customers.”