You can’t beat the guy who never gives up. Train faster, longer and harder with H&M’s new athleisure collection: For Every Victory.

With the technical high-fashion sports collection For Every Victory, H&M celebrates the power of personal victories. Because you don’t have to be an elite athlete to know the thrill of success after a hard training session, or beating your personal best on a hill run.

There’s something about training in gear that inspires you, and this gear does exactly that. It has been developed with input from the Swedish Olympic team, and the campaign is fronted by inspirational personalities who have all achieved their own victories, whether in sport or life. The collection has launched together with the campaign in stores and online. (You can win a R3000 H&M voucher here)

Hooded Running Jacket – R 499

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Running jacket in fast-drying functional fabric with gold-coloured reflective details, a patterned front and lined hood. Zip down the front, zipped side pockets, ventilating holes under the arms, ribbing with thumbholes at the cuffs and a rounded hem. Slightly longer at the back. Unlined. The jacket is made from recycled polyester.

Backpack – R 599

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Patterned backpack in partly water-repellent functional fabric with gold-coloured reflective details, a rolltop closure with adjustable straps and plastic fasteners at the sides, a zipped outer compartment and two mesh outer compartments. Handle at the top, padded back panel, padded adjustable shoulder straps and adjustable waist strap that can be adjusted in height. Lined. Size 15x27x42 cm.

Sports Cap – R 199

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Soft sports cap in fast-drying, breathable functional fabric with gold-coloured reflective details, a terry sweatband on the inside and an adjustable strap and plastic fastener at the back.

Running Tights – R 599

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Running tights in fast-drying functional fabric with a block pattern, taped details, elastication and a concealed drawstring at the waist and a key pocket in the waistband. Taped zip and elastication reinforced with silicone at the hems. The polyester content of the tights is recycled.

Running Shorts – R 349

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Running shorts in fast-drying functional fabric with elastication and a concealed drawstring at the waist, gold-coloured reflective details and a perforated pattern on the legs. Lined.

Sports Shorts – R 399

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Sports shorts in fast-drying, breathable functional fabric with an elasticated drawstring waist, zipped side pockets and gold-coloured reflective details. Unlined.

Short-sleeved Running Top – R 299

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Short-sleeved running top in fast-drying functional fabric with gold-coloured reflective details, a mesh back and taped seam at the hem. The polyester content of the top is recycled.

Sports Top – R 299 (available in two colour options)

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Sports top in fast-drying mesh with a print on the front, gold-coloured reflective details and slits in the sides. Slightly longer at the back. The top is made from recycled polyester.

Running Jacket – R 749

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Running jacket with windproof sections, gold-coloured reflective details, a lined drawstring hood, zip down the front and side pockets with a concealed zip. Mesh panels in the sides, a ventilating hole pattern at the back, thumbholes at the cuffs and an elasticated hem. Partly lined.

Shop the collection here or check out their Facebook, Twitter or Instagram. .

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