The possibility of getting caught can make sex exponentially hotter. But the three couples who recently made news for getting down in public didn’t get caught—they freaking advertised it.

At 3:30 in the afternoon on Friday—yes, in broad daylight—one duo started going at it on the sidewalk outside a prom dress store in Chula Vista, Calif. The shop owner recorded them rolling around on the ground, dry humping. Clothes reportedly came off 15 minutes into their romp. Oh, and they had just met.

At the University of Tennessee on Saturday, another pair got frisky in the press box at Neyland Stadium. How’d they get busted? By posting a photo to Snapchat.

And in a far more disturbing incident, a couple was recorded doing it doggie style against an escalator in an unknown subway station. When a passerby interrupted them, the woman spun around, revealing that an infant had been strapped to her chest the entire time.

(“Is it a crime to have sex in front of a baby?” is one of the more upsetting things you can Google. Answer: It’s frowned upon.)

Let’s be clear: We don’t condone flagrant public sex. It will result in an indecency citation and awkward conversations with family members when they recognize you on TV. And hopefully, in the case of the subway couple, a visit from Social Services.

But experts say we are in a golden age of exhibitionism. Being seen is a major turn-on to some women because it makes them feel desired—which is paramount in female fantasies, according to Ogi Ogas, Ph.D., a cognitive neuroscientist and the coauthor of A Billion Wicked Thoughts