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A kiss isn’t just a kiss. Kissing plays an important role in people deciding who their future husband or wife may be, suggests new research. Kissing may allow people to subconsciously assess a potential partner through taste or smell. So if you’re really hoping to score brownie points with your next date, try our 5 Tips On The Perfect First Kiss to prevent that awkward sloppy, suck face first kiss. The importance of kissing also varies depending on whether you’ve dated for four weeks or four years. To women, kissing is more important in long-term relationships, suggesting that it plays an important role in maintaining affection and attachment among couples, according to the study. So if you’ve been dating your chick for some years, don’t underestimate the importance of that daily dose of lip service.