The first ever concept store by The North Face in South Africa will be opening its doors to the public on 1st April, 2014 at the popular Canal Walk shopping centre in Cape Town.

As the outdoor brand gears up to re-launch in the South African outdoor and adventure market, consumers will now have the opportunity to source premium high tech apparel and equipment, often only seen on the high streets of big cities in Europe and North America or the peaks of the Alps and Himalaya.

Designed specifically for the members of The North Face athlete team, and engineered using knowledge gained from their first-hand experience in the field, The North Face is breaking new ground and creating pioneering designs that set the industry standard.

Innovation, function, aesthetic, fit and finish – these are the five integral components of every single product The North Face engineers.

The outstanding brand pedigree and unbelievable product offering will allow The North Face to position themselves at the very apex of the outdoor market across Southern Africa.

The latest range offers extensive technical and lifestyle products that incorporate categories The North Face has not offered in South Africa before, including trail running, footwear, equipment collections and the Summit Series collection, the very pinnacle of the product hierarchy.

The Canal Walk store will be followed with a store opening in Menlyn Pretoria on the 1st May.