Ask our brew master and he’ll tell you, great beer has one distinctive feature, taste. And whether it’s pale ale, a Weiss, a lager or a draught, that very feature is likely to make or break a beer. It’s the only thing people really care about, and they should, for a poor tasting beer will cut the night short in the same way that a misplaced joke about your girlfriend will.

Bad humour aside, crafting the perfect beer has been working the minds of brewers for hundreds, if not thousands of years. While some believe that this comes down to science, through the creation of a blend that is mathematically pure, others will say that beer must be made with the soul. We believe it’s a bit of both. Beer is made for people, and they should have the final say, but that doesn’t mean that a little science won’t go a long way. And in this very case the phrase ‘less is more’ takes on a whole new meaning. The Germans call it “Reinheitsgebot”. We translate that into malted barley, hops, water and nothing else. That’s right, three pure ingredients to make 100% pure beer. But to make sure the beer drinker gets exactly what he needs, time and time again, the brew master spends years training his taste buds to recognise every flavour and hue. The tradition is passed on from father to son, so that the song – in our case the taste – remains the same. It takes time and no shortcuts to craft a beer that’s Made of The Right Stuff. So next time you’re out with friends, order a Windhoek, and let your taste buds do the judging.

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drink responsibly