By MH Staff - Posted on 26th November 2013
Bahram Akradi, 52-year old founder of Life Time Fitness, has 4 tips for success.
Anything I have a desire to succeed in I measure – ideally on a daily basis. For example, all of our managers have a dashboard on their computers that monitors membership data, and they look at it every morning. If it isn't growing, we adjust – rapidly.
Think big, start small, and move as fast as you can: this approach works for almost anything. I ignored it at the start of my career; I tried to open six gyms instead of one and had to struggle for 3 years. Eventually I realized I should open just one. The mistake wasn't thinking big; it was trying to start big.
I worked part-time as a trainer in varsity and have done every job there is in a gym. That helps, because I understand the psychology of my employees. These days I still teach some exercise classes. I do it to stay connected and, of course, fit.
The speed of change in our business is accelerating. When I started, there were four TV channels, two newspapers, and several radio stations. Now there are thousands of ways to reach customers. We have to reinvent how people know Life Time, using social media, partnerships, experience-and nutrition-based events, and national movements like Commitment Day.