Mitchell's wasn't on our original list of craft beer - shame on us. However, after this massive oversight was brought to our attention via their very loyal fans, we invited them to participate in our feature, and fortunately they were happy to oblige.
Your fans were quite miffed that we failed to include you in our piece.
Mitchell’s has been through some highs and lows over the last 29 years, and have been on the verge of closing its doors on a number of occasions. The single and only reason we have been able to survive through the tough times is due to our fans. They are extremely loyal to our brand and we feel this every day. We have the passion, and at the end of the day just about anyone with a big enough budget and some beer recipes can open a craft brewery. But without that deep passion for Real Craft beer and your brands they will never be able to compete with the big boys. People can Taste the passion coming through in that Pint of beer!
Why is it important that Mitchells is included in our piece?
Mitchell’s Pioneered Craft beer in South Africa in 1983. It is also currently the only craft beer in South Africa with a national footprint.
You've been around since 1983. What's helped you to stand the test of time?
Quality products, passionate staff and we have never been out there to make a quick buck. We keep our pricing competitive and make just enough money to keep the doors open!
With regards to craft beer is enough being done to educate the public, and how do you hope to compete against the beer giant's marketing machine?
Most definitely not, we are striving to get the public educated as often as possible. But with the marketing budgets the big boys have, we ultimately might never fully compete with them. Our beers speak for themselves and if people enjoy them they will continue to drink them. We have to just hope that at some point this spreads: Quality vs Quantity!
Biggest reward in drinking craft?
Mainly taste and the fact that the product you are drinking is 100% natural. No chemicals, no foaming agents, no maize. Ultimately if beer is brewed properly you can taste the difference!
How many variants do you offer and how different are they to what else is available?
We have 7 different beers and 1 apple cider
A refreshing pilsner-type beer, light in both colour & body.It is an easy drinking beer with a low alcohol content of 3.6%. It’s a light beer with low alcohol, which means production costs are lower.
The first ‘real ale’ produced in South Africa. Modelled on the line of the English Yorkshire bitter.
A heavy spiced ale, with a glorious round, full palate.
Black, full bodied and full of flavour. A medium strength stout, very smooth on the palate and exhibits a pronounced bitter and distinct hop aroma.
A sweet, bold, delicious and assertive flavour, this draught packs a proverbial punch.
Milk & Honey
Milk & Honey is a strong lager, slightly darker in colour, with a touch of lactose and a hint of honey.
Milkwood Mild is a 50% Foresters, 50% Bosuns brew.
This is our newest addition in the range, Launched at the end of 2011 this is a crisp clean true apple cider. Not a flavoured beer.
What do you think of all these other craft brewers popping up?
We are absolutely delighted, We 100% support them and believe the growth in craft beer culture will not only benefit the craft Section but us as well. We have to stick together to compete against the big boys!
What's the best thing to eat with your beers?
Well that’s a whole different interview on its own. Each and every beer can be paired with specific foods. We are launching Food and Beer pairing evenings where you can sit down and have an 8 Course meal where each portion is paired with one of our beers. Watch this space.
Anything to add, please do so here…
We are launching our beers in glass bottles(330ml &660ml) towards the end of this year. Look out for these.