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The extra strong craft beer celebrates Mar Mostro’s endeavours in the upcoming Volvo Ocean Race.
“KREECHR takes its inspiration from the tough sailing conditions that Mar Mostro will face during the race, and is crafted extra strong,” said Brett Bellinger, Marketing Director for PUMA. “We are looking forward to celebrating with skipper Ken Read and the rest of the PUMA Ocean Racing team over a couple of KREECHR’s during the Cape Town stopover, taking place from 25 November to 11 December at the V&A Waterfront.”
Rui Esteves of Brewers & Union says “We created KREECHR in very limited quantities (600 cases) especially for PUMA in celebration of their entry in the 2011-2012 Volvo Ocean Race. This full-bodied and gorgeously malty strong lager packs a punch at 6,5% alcohol and yet is silky smooth with hints of apple and honey on the palate. It pours a clear and deep golden colour with a biscuit aroma and a fruity, floral hop accent.”
Mar Mostro is PUMA’s second entry into the 2011/12 Volvo Ocean Race having placed second in the 2008/9 Volvo Ocean Race.
Cape Town is the first stop-over in this “Mount Everest of sailing,” a 39,000 nautical mile, round-the-world ocean race, stopping in ten ports over the course of nine months.
PUMA’s Mar Mostro is expected to sail into the V&A Waterfront in Cape Town on 25 November. Spectators will be able to view the boat in action in-port on 9 and 10 December and at the race restart on 11 December.
A PUMA pop-up store and entertainment zone called the PUMA Quad will be located opposite the V&A Amphitheatre, to provide the public with limited edition PUMA product for the two-week stopover.
PUMA will host daily activities at the PUMA Quad. Sailing prowess will be tested with grinding competitions taking place between 3pm and 6pm on the 26 November, 1, 3, 8 December as well as between 2pm and 4pm on 10 and 11 December.
The contestant with the best grinding results on competition days will win a R1000 PUMA voucher. Two grand prizes of R10 000 in PUMA vouchers will be awarded to the contestants with the top grinding scores on 10 and 11 December.
Daily sundowner Spinnaker Sessions will start on 25 November and will see the likes of local DJs Dino Moran and Craig De Sousa spinning cool tunes at the PUMA Quad from 6.15pm to 9pm and between 7.15pm to 9pm on 10 and 11 December.
In 2010 PUMA hosted a series of parties around the globe to celebrate the after-hours athlete – a person who loves to compete in the lesser known sports (pool, foosball etc) within the social environment. PUMA will continue to celebrate these after-hours sports heroes, this time with a sailing twist, through the PUMA Social Club presents All Hands on Deck party on 9 December from 4pm to 1am at Quay 4, V&A Waterfront.
This is the official Volvo Ocean Race party with live performances by Jack Parow, Craig de Sousa, Holiday Murray, Anthea Scholtz, Them Tornados and The Wedding DJs. Ping pong, darts and bowling are a few of the games that can be played with a drink in your hand on the night. Tickets are limited and will be sold at the door for R50 per person.
The PUMA Ocean Racing team is led by Skipper Ken Read, who has amassed 10 of the most elite off-shore sailors from across the globe, including South African born Jono Swain, to compete in this epic race.
The Volvo Ocean Race begins 5 November 2011 in Alicante, Spain and ends in Galway, Ireland in July 2012. The eight stopovers in between include: Cape Town, Abu Dhabi, Sanya (China), Auckland, Itajaí (Brazil), Miami, Lisbon and Lorient (France).
For more information on the race and the crew visit PUMA Sailing