Mens Health

JCrew's 'Authentic’ range includes winter wardrobe must-haves such as block check shirts, sleeveless puffer jackets and argyle knitwear.

Shooting against an industrial backdrop provided the urban feel and strong contrast, allowing the merchandise to come to the fore.

"When people first see you, they tend to put you in a box, so make sure you look good. A well fitted suit starts at the shoulders and should fit your posture and flatter your frame."

For more style advice from the man giving hip hop a good rap, get hold of The Men's Health Guide To Style, on sale now.

In the same way a director looks for versatility in an actor, Tyrone Keogh needs his clothing to work as hard as possible. This is how you do it...

For more check out Keogh's interview in May's Guide To Style, on sale now.