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Bike helmets are not just for keeping your head on your shoulders, they’re apparently also fashion accessories
Until recently bike helmets have been pretty much outside the realm of fashion. Like really outside the realm of fashion. (I tried to only wear mine if my mother was watching.) But as more people are using bikes as daily transportation rather than as sports vehicles that perception is changing. Jessica Kaplan, an editor for activewear at Stylesight, a trend-forecasting company, says everything points to an evolution toward a wider range of shapes, colours and finishes that look nothing like techie helmets. One company is even working on an airbag type helmet that lurks out of sight in a collar but will expand to cushion all sides of your head in the event of a sudden stop.