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Inspired by the freedom of movement of barefoot kicking, Puma has created a new revolutionary boot called evoPOWER, that optimises kicking power and accuracy. Cesc Fàbregas (Barcelona), Marco Reus (Borussia Dortmund), Mario Balotelli (AC Milan), Yaya Touré (Manchester City), Nemanja Vidic (Manchester United) and Dante (Bayern Munich) are some of the footballers that will be sporting these kicks. The boots were recently launched in Spain and Germany.
“Taking inspiration for a football boot from an actual foot sounds like the most obvious thing in the world, but in all the time I’ve spent in football, it’s the first time I’ve heard of this being done. When you try on these new boots, they are actually quite different to what we have worn before. They are so much more flexible; the way they bend with the natural shape of your foot really helps you to shoot harder,” says Fàbregas.
Puma has also introduced a football apparel innovation that will feature in all its partnered team’s 2014 FIFA World Cup kits, called PUMA PWR ACTV. This is a next level performance collection with first-to-market use of both athletic taping and compression within the apparel. ACTV tape is combined with shirts, fitted shorts and shinguards, strategically placed in the garment to provide various functions such as micro-massaging the skin, working with the human body to help maximise performance and provide players with a faster, more effective energy supply to active muscles.
The PUMA PWR ACTV collection will be available in-store and online at Puma.