Harley Davidson has recently revealed Project LiveWire, the first ever Harley Davidson electric motorcycle, marrying innovation and heritage. Harley will launch its new electric motorcycle by touring the USA throughout 2014, allowing customers to test ride the bike, provide feedback on what they would expect from such a Harley product and in 2015, broaden the reach into Canada and Europe. It will help Harley shape its electric bike and tailor it to the specific technological needs that matter most to riders.

“Like America, Harley-Davidson has reinvented itself many times in our history, with customers leading us every step of the way,” said Matt Levatich, President and Chief Operating Officer, Harley-Davidson Motor Company.

The bike combines the bold styling Harley Davison look, feel and sound making it very different to other electrics out there. It is powered by a longitudinal mounted three-phase AC induction electric motor that produces around 55kW of horsepower, doing 0 to 100km in less than four seconds and with a top speed of about 150km/h. A charged bike, depending on factors such as weather, speed and riding style, should last up to 85km. It takes 3, 5 hours to charge the bike fully using their level two chargers. Apart from the lithium-ion battery technology the bike also features the latest LED lighting technology and a full-colour touchscreen instrument display. What makes this product stand out is its sound. A distinguished Harley sound meets electric engine and makes it sound like a fighter jet on an aircraft carrier. Although the bike won’t be for sale anytime soon they expect it to appeal to the younger, mostly urban customer because of its nimble handling, a narrow chassis, fast acceleration and very responsive braking. It’s a way of growing the family of diverse Harley riders.

The best element of motorcycling is being in the great outdoors. Going more green and finding new sustainable ways to preserve the riding environment is one of Harley’s greatest visions and strategic focuses. With Project LiveWire they do not see projections quarterly or yearly but instead are looking at it in generational terms of Harley riders.

141823_LvWr_ABL_001[1] copy