After the long anticipated wait, Apple has finally entered the Smartwatch market with the Apple Watch, the company’s first wearable device. There is not just one set design to hit the markets but will be available in three models and two different sizes to accommodate smaller wrists. On model is available in 18k gold, another in stainless steel. There is also the Apple Watch Sport that is going to be up to 30 percent lighter than the stainless steal models. The watch also comes with interchangeable straps of different colours and materials including a water resistant band for working out.

Although not ready for the public yet the Apple Watch will be ready for sale in early 2015, which allows developers to have some time in creating even more fantastic apps before its release. What is not surprising is that the Apple Watch will only work in conjunction with an iPhone, a recent model, iPhone 5 and up.

“We love to make new products that improve people’s lives. We love to make things that allow our users to make things that they could never have imagined,” Apple CEO Tim Cook said. “We think it will redefine what people expect from its category.” He called it “the next chapter in Apple’s story.”

The wearable device does boast an array of fitness-specific features already such as an app that monitors activity throughout the day, an app for specific workouts, a heart rate sensor that is able to share heart rate data and constant reminders about fitness goals with feedback. Maybe FitBit should WATCH out.

“Because you wear it, we invented new intimate ways to connect and communicate directly from your wrist and it works seamless with iPhone,” Cook said, “And it’s also a comprehensive health and fitness device.”

The Apple Watch has an S1 computer system packaged in the size of a postage stamp. Encased in steel the square face glistens with its sapphire glass. It incorporates a Taptic Engine, which is a little motor that sends feedback to your wrist when you touch the screen. The watch is able to sense the difference between tapping it to actually pressing it. It has all the communication features you would need and more. You can send your heartbeat to a loved one to actually show them that they make your heart skip a beat. Siri is also along for the ride.

The Apple Watch has everything an iPhone has, well, mostly everything. Unlike the iPhone’s feature to pinch and zoom the Smartwatch can not accommodate that and has a small dial on the side called the Digital Crown with IR and LED diodes. Press it and you are taken to the home screen. Turn it to scroll through apps and other features. Apple even developed something called “digital touch” which allows you to quickly sketch and draw on the watch face and send it to others. Because there is no keypad it makes it easy to share complex ideas with others. Have a look at the video below to see for yourself the wonder and newest fashion trend of the future, the Apple Watch.