In a study published in the journal Health Communication, people were at least 50% more likely to think a chocolate bar was healthy if the kilojoule label was green instead of red. Consumers may subconsciously associate green with healthy or “natural” foods – a connection that may cause your brain to overrule the nutrition information on the product’s packaging, says study author Dr Jonathon Schuldt, an assistant professor of communication at Cornell University. See past the marketing manoeuvres by making a thorough assessment of the entire product label – words, numbers and colours.

Rather learn to avoid such labels and know how to be able to decode food labels properly.