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You know ASICS: high-quality performance shoes designed to look like cutting-edge leisure wear. But here’s something you probably don’t know: ASICS is an acronym that stands for the Latin phrase Anima Sana In Corpore Sano, or A Sound Mind In A Sound Body. As philosophies go, that’s as solid as it gets. Kihachiro Onitsuka founded ASICS upon that very principle sixty years ago, and it remains the guiding force behind the kind of pioneering innovation that brings us the newest generation of ASICS footwear: the fuzeX collection.
The fuzeX collection features the latest fuzeGEL lightweight midsole, which helps to promote a smooth gait, and a cushioning, minimalist lightweight design with an 8mm heel drop and a molded engineered mesh upper. All good things! But today’s generation of runner is not just looking for the latest in running tech – they’re also looking for shoes that make a statement about their active lifestyle; a shoe that can effortlessly transition between day-to-day wear and hardcore, all-out training.
That’s where the fuseX shines – combining high-performance running shoe technology with a sleek, athleisure look. ASICS ambassador Eben Etzebeth agrees. The Springbok lock had the opportunity to test the new shoe before its release and was impressed with the experience. “FuzeX not only looks amazing but it’s very light and extremely comfortable,” he says.
“It’s another step forward for Asics.” Sarah Mundy, marketing manager of ASICS South Africa, says the brand is dedicated to exceeding the expectations of the next generation of runners. “Runners these days are more educated, more dedicated and more equipped to succeed than ever before,” she says. “They know what they want and what it takes to get there. We believe fuzeX provides them with not only the opportunity to reach their goals but to surpass them.”
A sound mind in a sound body. Time to break some personal records.
Get the fuseX at leading sporting retailers from R1600